Please note: I haven’t included images within these emails, but please add photos where you’d like to create an enjoyable visual experience for your reader.

SERVICE-BASED EXAMPLE

Subject line suggestions

• So excited you’re here, [name]!
• Open for [offer/freebie]
• INCOMING: Your [freebie] has arrived!

Pre-header suggestions

• Make sure you whitelist my email!
• Well, this is exciting, isn’t it?!
• You’ve gotta read the whole thing!

Email body copy (all you need to do is fill in the blanks)

Heya, [name]!

I’m so excited for you to dive into **[your freebie]!

But first, a little bit about what I do… [Intro to your business/brand]

Anyway, I know you’re only here for [your freebie] 👀

This will [help/show you] [goal transformation] so you can [elaborate on the outcome]!

AND YOU CAN ACCESS IT HERE: [insert link/button]

If you have any questions, I’d love to chat with you, just reply to this email.

[Your sign off]

P.S. You’re also now [signed up for my newsletter/on the waitlist to get XYZ] & you can expect [insert expectations].

PRODUCT-BASED EXAMPLE

Subject line suggestions

• 10% off your order [INSIDE]
• Open for 10% off your order
• INCOMING: 10% off has arrived!

Pre-header suggestions

• Let’s go shopping
• Well, this is exciting, isn’t it?!
• I can’t wait to see your haul

Email body copy (all you need to do is fill in the blanks)

Heya, [name]!