👋 Name:
📅 Age:
💻 Job:
🏫 Education:
💰 Disposable income:
Insert name here
Insert age here
Insert job here
Insert education background here
Insert disposable income guestimate here
| GOALS | CHALLENGES | BUYER MOTIVATIONS | BUYER ATTITUDES | |
|---|---|---|---|---|
| 1 | Example: Have the marketing function run itself | Example: Lacks time as they’re doing everything else already | Example: Marketing is a “chore” but they know they need to do it | Example: They like no-BS, no fluff marketing |
| 2 | ||||
| 3 |
<aside> 💭 What are they like?
</aside>
Insert your answer here, it can be as long or short as you like. But include as much detail as you can to build a full picture of your ICP.
<aside> 🤔 What do they like?
</aside>
Insert your answer here, it can be as long or short as you like. But include as much detail as you can to build a full picture of your ICP.
<aside> ⏰ What do they stand for? What makes them tick?
</aside>
Insert your answer here, it can be as long or short as you like. But include as much detail as you can to build a full picture of your ICP.
<aside> ❤️ What do they care about or believe in?
</aside>
Insert your answer here, it can be as long or short as you like. But include as much detail as you can to build a full picture of your ICP.
<aside> 🎨 What are their interests? How do they spend their days?
</aside>
Insert your answer here, it can be as long or short as you like. But include as much detail as you can to build a full picture of your ICP.