Begin creating your email marketing strategy by answering the following questions:

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Who are you sending your emails to?

*Create your ICP (Ideal Customer Profile) using this template & include any segments you have too, for example, I have 2x audiences: Marketers who want to up skill & small businesses who want marketing guidance.*

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Why are you sending emails?

This is your email’s purpose (the thing we did in day 1 of the Inbox Party challenge), jot them down here so you can refer back to them.

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Think about your audience’s pain points & how you solve them

The best place to start is questions you see a lot in your DMs & things people come to you consistently about.

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Use the pain points you’ve brainstormed to formulate your content pillars

Content pillars are 3-4 things you’ll consistently talk about. For example, mine are:

#1 Instagram carousels #2 Email marketing #3 Marketing strategy

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